Independently owned and operated since 2011 by people who love watches, Worn & Wound aims to make watch collecting accessible to everyone. A multi-faceted company, we operate an industry-leading editorial platform, e-commerce channel, and nationwide consumer events series.

• Editorial Content: Published on wornandwound.com , our articles maintain an approachable tone that covers a wide range of topics—from in-depth reviews to timely features.
• Windup Watch Shop: Our retail arm features a curated collection of products that allow anyone, regardless of budget or style, to find something unique to add to their collection.
• Windup Watch Fair: Our events bring tens of thousands of enthusiasts together each year to connect with brands and discover what’s new in the world of watches.

The Social Media Coordinator is an execution-focused role responsible for consistent publishing, tight coordination, and efficient delivery across Worn & Wound’s and the Windup Watch Shop’s digital channels. This role ensures both brands maintain a cohesive voice and visual identity across social, email, and web platforms.

The ideal candidate is organized, creative, and detail-oriented—with strong instincts for storytelling, scheduling, and cross-team collaboration. This person thrives on bringing strategies to life through thoughtful execution and day-to-day delivery.

• Manage social media channels for both Worn & Wound (editorial) and Windup Watch Shop (e-commerce) across Instagram, Facebook, YouTube, and TikTok .
• Produce and publish reels on each channel every week as well as posts and stories every week , ensuring consistent visual identity and brand voice.
• Film and edit content for social posts and stories ( individual films content but does not appear on camera ).
• Coordinate with editorial, partnerships, and video teams to align posting schedules and messaging.
• Track and report on post performance, engagement trends, and audience growth to inform ongoing creative direction.
• Execute partnership content across all assigned channels in line with provided briefs and timelines.
• Oversee relationships with influencers, including coordinating product seeding and managing the flow of review units in and out.

• Produce and deliver all Worn & Wound and Windup Watch Shop email communications, including:
• Three Shop emails per week (product launches, promotions, and features).
• One Blog Digest per week (editorial highlights, watch news, and features).
• Additional on an as needed basis during campaigns and events
• Write, design, and deploy campaigns through platforms such as Klaviyo.
• Track performance metrics—open rate, click-throughs, conversions—and share regular insights with the team.

• 2+ years of experience managing social media or digital marketing for a brand or media organization
• Located in New York City
• Proficiency in Instagram, TikTok, and YouTube best practices and analytics.
• Experience filming and editing short-form social content.
• Familiarity with email marketing platforms such as Klaviyo or Mailchimp.
• Strong writing, editing, and organizational skills with high attention to detail.
• Ability to manage multiple timelines and collaborate across departments.
• A genuine interest in watches, style, or storytelling preferred.

This is a NYC based, Temporary Full-Time position that will convert to permanent after a 90 day trial period. Expected range: $60,000–$65,000 per year .

Upon conversion to full-time, candidates may become eligible for a Comprehensive Benefits Package including but not limited to: 

• 401(k) participation
• Health, dental, and vision insurance (with employer contributions)
• Paid holidays and vacation days
• Maternity and paternity leave