Job Description

Salary: $90,000–$135,000 (based on experience)

Busch’s Fresh Food Market is seeking a Director of Marketing to lead brand strategy, integrated marketing communications, and consumer insights to drive guest loyalty, acquisition, and revenue growth. This role partners cross-functionally to execute data-driven marketing initiatives in a competitive retail environment while leading and developing a high-performing marketing team.

• Develop and execute a comprehensive, data-driven marketing and brand strategy.
• Leverage consumer research, demographic data, and market trends to increase guest loyalty and sales.
• Lead integrated marketing communications across digital, print, PR, and promotions.
• Measure marketing performance and ROI; manage marketing and advertising budgets.
• Serve as company spokesperson and oversee public relations efforts.
• Plan and execute promotional initiatives including store openings, events, and vendor programs.
• Oversee website optimization to improve usability, engagement, and content relevance.
• Monitor competitors and industry trends to drive innovation.
• Lead, coach, and develop the marketing team while supporting company strategic goals.

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of progressive marketing experience; retail or consumer-facing experience preferred.
• Experience in brand management, integrated marketing, and event execution.
• Strong analytical, project management, and communication skills.
• Ability to work collaboratively in a fast-paced environment.

Busch’s is a family-owned premier grocery retailer with multiple stores in Southeast Michigan. We are consistently recognized by our guests as an industry leader when it comes to service, product selection, store design and overall atmosphere. You can take pride in being a member of the Busch’s family and working in an environment where we truly care about our guests and the products we serve. We also take great care of the associates that take care of our guests. At Busch’s, we realize that without caring, motivated and personable associates, there would be no guests to serve.

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