Job Description

Ready to join a fun accessories brand with exciting content and brand innovation? Velvet Caviar is a New York-based company, looking for a creative Livestream Video Producer to take ownership of our livestream strategy, production, moderation, and performance—primarily on TikTok Live , with potential expansion to YouTube and Instagram . This predominantly focuses on behind-the-scenes production, requiring both creative flair and operational precision. You’ll drive the end-to-end process: developing livestream content tied to product launches and campaigns, managing technical setup, sourcing and managing on-air talent/hosts, scheduling and optimizing performance post-stream. If you like e-commerce and love content production, this role is for you!

About Us:

Velvet Caviar is a leading phone accessories brand with over 1+ million social media followers and millions of customers, established in New York since 2014. We’re mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for innovation, personal growth, and making an impact.

Learn more on our Instagram at @velvetcaviar and our website, velvetcaviar.com.

What you’ll do:

• Develop and manage a consistent livestream calendar for TikTok Shop (Lives + MegaLives) aligned with product drops, campaigns, and key shopping moments.
• Develop show concepts, scripts, product features, benefits, and styling ideas in a fun, informative and trend-driven way
• Recruit, brief, and manage hosts and creators into a consistent roster of quality on-air talent to leverage for our TT live programming
• Oversee set design, lighting, and technical setup to ensure high-quality production in partnership with the in-house studio
• Interact and moderate the live audience by responding to comments and questions in real time
• Direct and produce livestreams in real time, ensuring high energy, upbeat flow, and on-brand storytelling
• Create TikTok Shop promotions, manage audience interaction, and engagement tools to drive watch time and conversion.
• Responsible for troubleshooting technical or platform issues during streams.
• Maintain high energy, professionalism, and brand alignment throughout each live session
• Run prep meetings to review upcoming product launches, scripts, and key messaging
• Be flexible and available for scheduled Live slots (including evenings or weekends if needed)

Requirements:

• 2+ years in TV or livestreaming production or ecommerce livestreaming (TikTok, Amazon Live, etc.)
• Deep understanding of TikTok’s algorithm, culture, and commerce ecosystem.
• Strong project management skills: ability to plan, organize, and execute with tight timelines.
• Excellent communication and leadership skills to effectively manage and collaborate with internal teams
• Bonus: Experience with TikTok Shop’s backend
• Bonus: Background in performance marketing or affiliate marketing
• Bonus: Comfortable and experienced on-camera — whether as a creator, host, or brand ambassador
• Bonus: Previous retail, sales, or QVC-style product demo experience

Perks:

• Be a key player in a quickly growing brand!
• Health insurance plus additional benefits
• PTO Days + Specified Holidays Off
• Competitive Salary
• Annual Performance Bonuses
• Strong career growth opportunity

Velvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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