Job Description

About Hilma

Hilma makes natural remedies that actually work for health issues like digestion, head tension, immune support and more. Hilma’s remedies are made with powerful herbs and minerals, formulated with a team of doctors, and backed by clinical research. Unlike most over-the-counter options, Hilma is made without drugs, dyes, fillers, preservatives, or artificial sweeteners. The company makes natural remedies accessible to a mainstream customer, who has embraced natural products in food, beauty, and household items, and is looking for an effective natural option for their medicine cabinet. Hilma is entirely female-founded and led.

Hilma is an omnichannel brand, sold DTC on hilma.co as well as in 10,000+ stores, including Target, Walmart, Walgreens, Grove Collaborative, Thrive Market, Juice Press, and more. In 2022, Hilma was acquired by the Biocodex Group , an international pharmaceutical company based in France.

OVERVIEW

Hilma is looking for a highly creative, detail oriented, and self-motivated Social Media Coordinator. This position will manage all Hilma social channels and will report to the Brand Marketing Manager. This role is a unique opportunity to have a hand in driving forward a best in class community engagement strategy across Instagram + Tiktok. This is a contractor position and the candidate must live in the NYC area and work in our office in Dumbo Monday-Wednesday, with remote days on Thursday and Friday.

We are Hiring a: Social Media Coordinator

This is a Contract position - 35 hours/week

Hybrid (in-office M-W in Brooklyn and remote Th-F)

Salary Range - $35-$40/hour

KEY RESPONSIBILITIES

Content creation for Hilma’s Instagram and Tiktok accounts

• Independently shoot, edit, and deliver mobile-first content for short-form video platforms
• Design informational graphics for Instagram and Instagram stories
• Propose new strategies and creative development for Hilma’s social media channels, specifically Instagram + Tiktok
• Develop new content franchises across social media platforms
• Monitor trends and propose agile content opportunities in real time
• Act as platform expert for short-form video—staying ahead of features, algorithm changes, and community culture
• Coordinate with Brand Marketing Manager to create content to promote key marketing moments
• Coordinate with the Hilma retail team to create content that promotes Hilma’s retail presence
• Coordinate with the Hilma growth team to create content for digital ads

Organization, Analysis & Reporting

• Own the social media calendar
• Own weekly/monthly performance reporting across Instagram and Tiktok
• Build insightful recap decks highlighting wins, performance trends, areas of opportunity, and next steps
• Recommend content and strategy optimizations based on both quantitative data and qualitative observations

Community Management

• Reply to DMs and comments in Hilma brand voice on both Instagram and TikTok
• Interact with other accounts in Hilma brand voice on both Instagram and TikTok

YOU WILL LOVE THIS JOB IF

• You have a passion for social media and content creation and understand how to analyze the data - You are a creative, energetic marketer who lives and breathes social media trends, speaks fluent meme, and gets genuinely excited about turning “just scrolling” into brand-growing ideas. You love diving into the numbers and figuring out why something ‘works’ on social.
• You are a people person - You love interacting with different types of people, are patient and empathetic.
• You love to get hands-on and can wear multiple hats - You are always willing to dive in and do whatever is needed to get the job done. You love to contribute to different types of projects.
• You thrive in fast-paced environments - You have a desire to be a part of a fast-growing company where the only constant is change. You proactively seek opportunities for efficiency and improvements.

REQUIREMENTS

• 2+ years of social media management experience specifically on Instagram and Tiktok
• Must be comfortable on camera and filming content
• Proficiency in editing tools like Splice, CapCut, Adobe Premiere, and in-app editing suites
• Design experience is preferred, particularly with Sketch, Canva, and Adobe Creative Suite
• Copywriting experience is a plus
• Creative extrovert who loves interacting with people and brainstorming new ideas
• Organized self-starter who can work quickly
• Interest + experience in wellness + digestive health is a plus
• Excellent communication, time management, and attention to detail
• Open to wearing many hats to learn + grow within the organization (a ‘no task is too small’ spirit!)
• Bachelor’s degree in Marketing, Communications, Media Production, or a related field

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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