Job Description

Who Are We?

At BaseCamp Franchising, we are revolutionizing the apparel retail industry through our two fast growing resale brands, Uptown Cheapskate and Kid to Kid. We take an entirely new approach to clothing resale, offering a vast assortment of in-demand brands at unbeatable prices, all in a boutique-like shopping environment. Thanks to this unique combination, we have more than doubled sales to over $275 million over the past 5 years with a huge wave of growth still on the horizon.

We have sustainability at our core and recycle tens of millions of items each year through our growing network of over 270 franchised stores. We are also strong advocates of the upcycling ethos: shopping resale can make the world a better, cleaner, and more sustainable place – while helping families save money at the same time.

As one of the fastest-growing franchise systems in the country, we are privileged to help hundreds of entrepreneurs find success by owning and operating Uptown Cheapskate and Kid to Kid stores. Continuous improvement and innovation are the cornerstones of our culture, and our top priority is to maximize the impact our franchisees have in their local communities. Our two brands are expanding rapidly, and we are looking for people who are excited to join us in our mission to make Uptown Cheapskate and Kid to Kid the two preeminent brands in resale.

What You’ll Do

As a Social Media Specialist, you would manage and grow the day-to-day organic social presence of Uptown Cheapskate and Kid to Kid’s corporate channels, support content creation efforts for our paid media efforts, and help develop franchisee-facing tools and resources.

Key Responsibilities:

• Develop, schedule, and publish posts across Instagram, TikTok, Facebook, Pinterest, and other digital platforms.
• Write captions and maintain brand voice across our two distinct brands, Uptown Cheapskate and Kid to Kid.
• Monitor comments, DMs, tagged content, and mentions — and engage with our communities daily.
• Help direct a small boosting budget: identify posts, set target parameters, and track results.
• Assist in creating an array of social content for both organic and paid efforts (photos, videos, reels, TikToks, stories).
• Edit videos and images using tools like CapCut, Canva, or Adobe Creative Suite.
• Adapt content into multiple formats (9:16, 1:1, 16:9, etc.) for different platforms and campaigns.
• Maintain social media tools, templates, trackers, and content calendars to streamline workflows.
• Monitor tagged creators and UGC in an effort to source additional ideas and content.
• Track performance metrics and surface insights about engagement, recurring themes, and customer sentiment.
• Stay current on fashion, resale, and social media trends to keep our brands relevant, timely, and fun.
• Research and write 2-4 blog posts per month for our retail sites.
• Educate franchisees on social media and marketing fundamentals so they can effectively utilize their social channels at the local level.

What We’re Looking For

• 1–3 years experience managing social media accounts for a brand, agency, or business.
• Trend-savvy: deep awareness of what’s happening on TikTok, Instagram, and other platforms, with the ability to quickly adapt formats/memes for brand use.
• Strong writing and storytelling skills with an eye for brand voice.
• Familiarity with scheduling and analytics tools.
• Understanding of paid social basics (boosting posts, targeting, budgeting).
• Creative skills in photo/video editing (CapCut, Canva, Adobe Premiere/Photoshop a plus).
• Organized and detail-oriented; comfortable managing a content calendar.
• Customer-service mindset for handling community interactions with care.
• Bachelor’s Degree in Marketing, Advertising, Communication, or related field (OR experience in social media).
• Passion for fashion and secondhand shopping is a huge plus!
• Ability to create or maintain training materials, guides, or checklists for internal teams or franchisees.

What Else Do I Need to Know?

This role is based at our headquarters in North Salt Lake, UT at the base of the Wasatch mountains. We offer competitive pay and benefits that include:

• Competitive salary with a total compensation target of $60,000-$70,000 depending on level and type of experience
• Health insurance plans
• 401k retirement plan matching (up to 5%)
• Paid Time Off (PTO), paid holidays & paid parental leave
• Employee discounts
• Opportunity to be part of a rapidly expanding company with a positive global impact

We take personal and professional development very seriously and actively invest in training opportunities for our employees. We strive to be a fun and authentic place to work, actively collaborating across departments and celebrating each other’s accomplishments. If a fast-paced environment with diverse opportunities to learn and grow fits with what you are looking for, we would love to meet you.

Job Tags

Similar Jobs