Job Description

Marketing Manager

Location: Los Angeles, CA (In-Person)

Pay Range: $75,000 – $100,000 per year + Quarterly Bonus Potential

Job Type: Full-Time (On-Site, NOT REMOTE)

NO OUTSIDE RECRUITERS - PLEASE DO NOT CONTACT US

ABOUT US

Medical Electronic Systems (MES) is a global leader in fertility diagnostics and medical device technology. We design, manufacture, and support automated semen analysis systems for hospitals, laboratories, fertility centers, sperm banks, and at-home users worldwide.

Our MES office in Los Angeles, supports customers throughout the US, Canada, and Australia with excellence in sales, service, and training. Our mission is to improve reproductive health by providing cutting-edge diagnostic tools that empower clinicians and patients alike.

If you’re looking to join a purpose-driven, innovative company with growth potential in a recession-resistant industry, MES offers the opportunity to make a real impact.

POSITION OVERVIEW

We’re seeking a Marketing Manager — a creative, analytical, and tech-savvy professional who can bridge high-level strategy with hands-on execution.

This person will lead MES’s marketing roadmap, manage campaigns across multiple channels, manage trade shows / industry conferences, and collaborate with sales, service, account management, and corporate branding teams. The ideal candidate is strategic, data-driven, and comfortable managing both creative content and analytical marketing functions.

KEY RESPONSIBILITIES

Marketing Strategy & Planning

• Develop and execute a comprehensive marketing strategy aligned with MES’s growth objectives.
• Collaborate across departments (Sales, Service, Account Management, Corporate) to ensure marketing supports all business functions.
• Translate analytics and CRM insights into campaign strategies and actionable marketing plans.
• Create and maintain a marketing roadmap integrating product launches, promotions, and brand initiatives.
• Build and manage marketing budgets and timelines for all campaigns.

Campaign Development & CRM Automation

• Design, launch, and optimize automated drip campaigns in FreshSales CRM for different customer journeys (new leads, existing clients, reorder reminders, etc.).
• Develop segmentation and workflows to nurture leads and drive conversions.
• Use behavioral and historical sales data to create outreach campaigns and customer retention programs.
• Implement performance tracking dashboards and report regularly on campaign ROI.

Lead Generation & Market Expansion

• Develop creative, technology-driven methods to acquire new leads using AI tools, data scraping, and market intelligence systems.
• Conduct research to identify new opportunities and emerging markets within the fertility diagnostics and medical device sectors.
• Plan and manage digital ad campaigns across Google Ads, LinkedIn, and targeted industry platforms.
• Build and maintain relationships with industry partners and directories to increase MES’s visibility.

Social Media & Digital Content Marketing

• Own all content and copy creation across digital platforms, ensuring brand voice consistency.
• Manage MES’s websites and landing pages, keeping content up to date and SEO-optimized.
• Develop and execute monthly content calendars for social media , email newsletters , and blog posts .
• Write, edit, and proofread engaging copy for newsletters, product announcements, and educational campaigns.
• Collaborate with MES’s creative department to produce compelling videos, graphics, and multimedia assets .
• Drive engagement through LinkedIn, Facebook, and industry-specific channels — tracking analytics to improve performance.
• Coordinate with internal teams to highlight success stories, case studies, and new product features.
• Maintain and grow MES’s subscriber base through consistent, high-quality digital communication.

Trade Shows & Events

• Research and identify new trade shows, conferences, and symposia aligned with MES’s target markets.
• Work with event organizers to manage trade show booth logistics and on-site services.
• Organize and Manage trade show booth and related equipment shipments to and from Trade Shows and Events.
• Create collateral, presentations, and materials that reinforce MES’s leadership in fertility diagnostics.
• Analyze event performance and ROI to continuously improve participation strategy.

Analytics, Tools & Reporting

• Utilize CRM , website and email analytics to track and evaluate marketing performance.
• Integrate data sources to create unified dashboards for lead generation, campaign success, and website metrics.
• Use insights to refine targeting, messaging, and spend allocation.
• Stay current with emerging marketing technologies, AI tools, and data platforms to enhance efficiency.

QUALIFICATIONS

• 3+ years of marketing experience, ideally in B2B, healthcare, or technology industries.
• Strong understanding of digital marketing, CRM systems, and analytics platforms (FreshSales, SalesForce, HubSpot, or similar).
• Proven experience developing data-driven marketing campaigns and automation workflows.
• Exceptional writing and editing skills — with a focus on clarity, storytelling, and brand tone.
• Experience using Monday.com (or similar project management platforms) to create, track, and manage marketing projects, tasks, and timelines across teams.
• Experience planning or managing trade shows and events.
• Knowledge of Google Analytics, SEO, PPC, and marketing automation tools.
• Proficiency with Adobe Creative Suite, Canva, or similar creative tools is a plus.
• Highly organized, proactive, and collaborative; able to work cross-functionally across teams.

WHAT WE OFFER

• Competitive Pay: $75,000 – $100,000 base salary + quarterly bonus potential.
• Health & Dental Insurance: Comprehensive coverage for you and your family.
• 401(k) Matching: 5% salary match.
• Paid Time Off: Generous PTO and paid holidays.
• Career Growth: Opportunities to advance as the marketing department expands.
• Innovative Culture: Work in a small, agile team environment where your ideas shape the future of the company.

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