Job Description

About the job

AJS Creations d/b/a/ Grown Brilliance is a rapidly expanding direct-to-consumer fine jewelry company specializing in diamond jewelry. Our most recognizable brand, Grown Brilliance, has quickly become the largest DTC specialist in Lab Grown Diamonds, selling engagement rings, wedding bands and fine jewelry in classic and contemporary styles. The site offers luxury jewelry at exceptional value, with options for every style and budget. Grown Brilliance was founded with the understanding that the right jewelry has the power to transform how you look and feel, and we strive to bring you that power with our commitment to timeless jewels and conscious living. AJS is developing additional, complementary businesses to serve all audiences. This position will also be responsible for all other brands under the AJS Creations umbrella as well.

Job Description:

We are seeking a creative and strategic Email & Lifecycle Marketing Manager to lead our email marketing efforts at Grown Brilliance. In this role, you will be responsible for developing and executing impactful email campaigns that engage our audience, drive sales, customer acquisition, retention and highlight our commitment to sustainability and ethical practices.

Key Responsibilities: 

• Design and execute lifecycle marketing strategies across all brands under the AJS umbrella, with a focus on driving retention, loyalty, and customer lifetime value.
• Develop and execute email marketing campaign flows and lifecycle modules to promote our diamond jewelry collections, seasonal promotions, and special offers.
• Collaborate with the creative team to create compelling content that reflects our commitment to sustainability, ethical sourcing, and female empowerment.
• Segment email lists based on customer data to deliver personalized and targeted campaigns.
• Manage the email campaign calendar, ensuring timely deployment and alignment with broader marketing initiatives.
• Create and optimize email automation workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups.
• Analyze email performance metrics (open rates, click-through rates, conversion rates) to identify areas for optimization and improvement.
• Integrate email marketing efforts with other digital channels, such as social media, paid advertising, and content marketing.
• Stay updated on industry trends and best practices to ensure continuous enhancement of campaign performance.

Required Experience: 

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience
• 3-5 years of experience in email marketing with a strong track record of developing and executing successful campaigns 
• Proficiency with email marketing platforms and tools, including automation and analytics 
• Excellent written and verbal communication skills, with a knack for storytelling and design 
• Strong analytical skills and the ability to interpret data to drive actionable insights 
• Experience in integrating email marketing with other digital marketing efforts 
• Knowledge of industry trends and emerging technologies in email marketing 
• Proficiency in email and SMS marketing platforms (Klaviyo preferred) or similar tools, including automation and analytics 
• Creative mindset with a strong sense of visual design and aesthetics 
• Ability to manage multiple projects simultaneously in a fast-paced environment 
• Knowledge of HTML/CSS for email template customization is preferred but not required 

Benefits: 

• Competitive Salary ($90,000 - $110,000, Depending on Experience)
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Paid Time Off

Grown Brilliance is an equal-opportunity employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state, or local law. If you have any questions regarding the position, need assistance, or require reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected].

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