Job Description

Job Title: Ecommerce Content Manager

FLSA: Exempt

Employee Type: Full Time

Location:  Hybrid, with preference for Bentonville, AR area

Reports To:  Director of Ecommerce & Walmart Business Development

Job Overview:

The Ecommerce Content Manager is a proactive self-starter who uses their creative abilities and knowledge of archery hunting products to connect with consumers ensuring our direct-to-consumer websites deliver a best-in-class shopping experience. The Content Manager collaborates closely with our external SEO and development partners, along with internal teams such as Marketing, Information Technology, Brand Management, Operations, and more. This is a highly impactful role for someone who loves building, optimizing, and managing website content that directly influences customer experience and revenue.

Essential Responsibilities and Duties:

Website Content & Merchandising

• Build and update product pages, collections, landing pages, and navigation
• Maintain accurate product data, pricing, images, and attributes
• Update banners, homepage content, and merchandising placements
• Support product launches and ensure consistency across brands
• Contribute to scalable content architecture, taxonomy, and reusable components

SEO & Optimization (Executing strategy provided by agency)

• Apply metadata, alt text, structured data, and internal linking
• Optimize product and category pages based on agency guidance
• Ensure execution of SEO best practices and accuracy of all content
• Collaborate with SEO and development partners to implement site improvements
• Support technical SEO elements including schema markup and hierarchy updates

Site Quality & Development Support

• QA site functionality and review staging updates
• Identify and troubleshoot display or content issues
• Coordinate with development on fixes, enhancements, and performance needs
• Execute light front-end updates (HTML, CSS, basic Liquid)

Content Coordination & Reporting

• Upload and format blogs, guides, and branded content
• Maintain the ecommerce content calendar
• Monitor KPIs including conversion rate, SEO health, and content accuracy
• Identify content or CRO opportunities to improve user experience

Knowledge, Skills and Abilities:

• Ability to monitor and make informed recommendations and adjustments based on analytics and metrics
• Ability to effectively communicate in English with collaborators, peers, and leadership
• Skilled in customer-focused communication techniques for maximum engagement and providing considerate, efficient support when issues arise
• Highly skilled in writing, editing, and formatting digital content
• Able to work independently frequently with cross-functional partnerships and collaboration regularly

Qualifications:

• Bachelor’s degree with a focus on Business, Marketing, or related field, or the equivalent 4-years of in-depth professional experience in related fields, plus
• 3–5 years of experience in ecommerce, digital content management, or website operations
• Extensive hands-on Shopify experience
• Strong SEO execution skills (metadata, internal linking, page optimization)
• Experience building or editing product pages, collections, and landing pages
• Working understanding of HTML for content formatting
• Exceptional attention to detail and organizational ability
• Ability to manage multiple priorities in a fast-paced environment
• Strong written communication skills
• Must be able to travel onsite to Bentonville, Arkansas and/or Superior, Wisconsin on occasion as needed

Preferred Qualifications:

• Outdoor industry or consumer goods experience
• Familiarity with GA4, Google Search Console, Looker Studio
• Experience working with external agencies (SEO, development, creative)
• Understanding of CRO or UX principles

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