Job Description

Empowered Staffing is partnered with a top-performing digital marketing agency known for delivering measurable results through paid search, paid social, Amazon marketing, and SEO. As they continue expanding service offerings, the agency is seeking a Director of Web Services to build and lead a new division focused on website development, optimization, and conversion performance.

This is a hands-on, high-impact role ideal for a technically skilled web development leader with front-end expertise, strong UX and CRO knowledge, and the entrepreneurial drive to shape a new service offering from the ground up.

The Director of Web Services will oversee all aspects of web strategy, development, and optimization for a diverse portfolio of small to mid-sized business clients. This individual will design, build, and optimize websites and landing pages, implement SEO improvements, and lead performance-driven UX initiatives.

Key Responsibilities

• Lead website development and optimization projects for small to mid-sized business clients, ensuring performance, usability, and design excellence.
• Design and build new websites and landing pages from concept through launch using platforms like WordPress, Shopify, and Magento.
• Execute front-end development tasks using HTML, CSS, JavaScript, and other modern frameworks or tools as needed.
• Implement conversion rate optimization (CRO) and UX strategies, including A/B testing, performance tracking, and user behavior analysis to improve engagement and conversion.
• Optimize websites for SEO, speed, mobile responsiveness, and accessibility, implementing on-page updates and SEO recommendations from internal strategists.
• Collaborate with internal teams, including design, SEO, and paid media, to ensure cohesive, high-impact campaigns across channels.
• Act as a client-facing expert, confidently presenting technical solutions, test results, and strategic recommendations in meetings and pitches.
• Develop scalable workflows and best practices for the Web Services division to ensure quality, efficiency, and profitability.
• Oversee project delivery and division performance, managing timelines, budgets, and outcomes while identifying opportunities for service growth.
• Hire, mentor, and lead a small cross-functional team of developers and optimization specialists as the division scales.

Qualifications:

• 7+ years of web development experience, ideally with experience working on multiple clients in an agency setting.
• Hands-on experience with HTML, CSS, and JavaScript, and experience working within WordPress, Shopify, and Magento platforms.
• Deep understanding of UX/UI design principles and conversion rate optimization (CRO) tactics.
• Ability to communicate confidently with clients and explain complex technical concepts in simple terms.
• Entrepreneurial mindset with the ability to launch, lead, and scale a new service division.
• Familiarity with GA4, web performance tools, and testing platforms (e.g., Optimizely, VWO, Google Optimize) preferred.
• Foundational knowledge of SEO implementation fundamentals and best practices.

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