Digital Marketing & Web Operations Manager Job at SFW Construction Inc, Portland, OR

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  • SFW Construction Inc
  • Portland, OR

Job Description

Pay: $61,547.90 - $74,122.20 per year

Job description:

About the Role

We are seeking a Digital Marketing & Web Operations Manager to work on-site at our Tualatin office, owning and scaling our web-based lead generation and local SEO efforts.

This role is hands-on and execution-focused. You will be responsible for creating high-converting microsites and one-page websites, managing overseas development resources, and executing SEO and website marketing initiatives that drive consistent inbound leads.

This is not a remote role. Daily, in-office collaboration is required.

What You’ll Be Responsible ForWebsite & Lead Generation

  • Build and manage  microsites and one-page lead generation websites
  • Design site structure, user flow, and conversion strategy
  • Use  AI tools to generate and refine website copy and content
  • Coordinate and manage  overseas web developers (Upwork or similar)
  • QA, launch, and optimize landing-page-style websites for performance

SEO & Local Marketing

  • Create and manage  Google Business Profiles (GMB)
  • Optimize  local SEO , citations, and directory listings
  • Write and publish  SEO-focused blog content
  • Execute on-page SEO (metadata, site structure, internal linking)
  • Maintain consistent branding and messaging across digital properties

Web & Marketing Operations

  • Manage timelines, task assignments, and quality control for contractors
  • Maintain templates and repeatable processes for microsite builds
  • Track performance metrics (traffic, leads, conversions)
  • Continuously improve site performance based on results

What We’re Looking ForRequired Experience

  • Experience building or managing  lead-generation websites or landing pages
  • Working knowledge of  SEO and local SEO
  • Experience managing  overseas contractors or freelancers
  • Comfortable using  AI tools to improve content and workflows
  • Strong project management and organizational skills

Nice to Have

  • WordPress or CMS experience
  • Familiarity with Facebook Page setup and basic social presence
  • Experience with service-based or local businesses
  • Conversion rate optimization (CRO) experience

What Success Looks Like

  • Microsites launch quickly and consistently
  • Websites convert traffic into qualified leads
  • Local listings rank and perform well
  • Offshore developers deliver high-quality work on schedule
  • Website marketing becomes scalable and repeatable

Why This Role Matters

This position directly impacts lead generation and business growth. You will own the systems that turn web traffic into revenue.

How to Apply

Submit your resume and a brief overview of:

  • Relevant websites or digital projects you’ve worked on
  • Experience managing freelancers or offshore teams
  • Any lead generation or SEO results you’ve driven

Job Type: Full-time

Benefits:

  • 401(k) matching
  • Health insurance
  • Paid time off
  • Retirement plan

Experience:

  • WordPress: 3 years (Preferred)
  • Content creation: 3 years (Preferred)
  • SEO: 5 years (Preferred)

Ability to Commute:

  • Tualatin, OR 97062 (Required)

Work Location: In person

Job Tags

Full time, For contractors, Freelance, Work at office, Local area, Overseas,

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